Privacy Policy

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At Studio Minie, we value your trust as much as we value human connection. We believe that radical empathy extends to how we handle your personal information. This policy explains what data we collect, why we collect it, and how we protect it in accordance with the General Data Protection Regulation (GDPR).

Entity Information: Evelien De Bruyne (Studio Minie) Schepenhuisstraat 37, 9000 Gent, Belgium VAT: BE0500 581 960 Email: hello@studiominie.com

1. what data we collect

We only collect the information necessary to provide you with our services and a seamless shopping experience:

  • Identity Data: Your name and surname.

  • Contact Data: Email address, shipping address, and phone number.

  • Transaction Data: Details about the WYHOYS products you’ve purchased.

  • Technical Data: Your IP address, browser type, and how you interact with our website (via cookies).

2. how we use your data

We use your information for the following legal bases:

  • Contractual Necessity: To process your order, manage payments, and ensure the WYHOYS collection reaches your doorstep.

  • Legitimate Interest: To improve our design laboratory and website functionality.

  • Consent: If you opt-in to our “curated gatherings” or newsletter, we use your email to keep the conversation going.

3. sharing your data (third parties)

We don’t sell your data. However, to operate a “minimal waste” print-on-demand shop, we share necessary data with trusted partners:

  • Fulfillment: We share your name and shipping address with Spreadconnect so they can print and ship your order.

  • Payment Processors: Your payment details are handled securely by third-party providers (like Stripe or PayPal). Studio Minie does not store your credit card information.

  • Analytics: We use tools like Google Analytics to understand how visitors use our site.

4. data retention

We keep your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (usually up to 7 years for tax purposes in Belgium).

5. your legal rights

Under the GDPR, you have the following rights regarding your data:

  • Access: You can request a copy of the data we hold about you.

  • Correction: You can ask us to fix any inaccuracies.

  • Erasure: You can ask us to delete your data (the “right to be forgotten”).

  • Portability: You can request that we transfer your data to another service.

  • Withdraw Consent: You can unsubscribe from our emails at any time.

To exercise any of these rights, simply email us at hello@studiominie.com.

6. cookies

Our website uses cookies to enhance your experience. You can choose to set your browser to refuse cookies, though some parts of the site may not function properly as a result.

7. security

We take the security of your data seriously. We implement appropriate technical and organizational measures to prevent unauthorized access or disclosure.

8. changes to this policy

We may update this policy occasionally to reflect changes in our practices or for legal reasons. The latest version will always be available here.

Questions? If you have concerns about your privacy or want to start a dialogue about how we use your data, reach out to us.